Studying for the bar exam has led to many things — sleepness nights, stressful days… but how about a dessert that’s equally attractive to both kale-is-my-religion health nuts and gluttons with a serious sweet tooth? That’s the backstory behind EatPops, a new line of green-juice popsicles from Sophie Milrom. Here, she tells us about healthy living and what it takes to be a start-up entrepreneur.
Frozen desserts made out of green juice (they’re not all green). Every flavor is made from fruits and vegetables with no added sugar. For instance, our Super Detox flavor is made from açaí, noni and goji – all “miracle” super foods with tons of antioxidants. Other flavors have ingredients like kale and ginger.
The ah-ha moment that led to this company…
I was studying for the bar and was snacking constantly to stay awake. Everything seemed to be high in calories or packed with artificial ingredients. I realized fresh green juice was the perfect way to stay satisfied all day.
One thing I wish I knew starting out…
Beet juice really stains!
Best thing about being an entrepreneur…
All of the love and support from my family and friends.
And the most challenging…
25 hours worth of things to get done each day!
And how I overcome the above…
Prioritizing. Making to-do lists each morning is very helpful and it’s so satisfying to check things off one by one.
As an entrepreneur, never be afraid of…
Trying. Asking questions. Looking silly. Failing.
Best career advice received…
My grandfather Albert says that 80% of success is showing up. He’s right! I was at a Whole Foods location at 8 AM on Sunday to make sure EatPops had a good shelf and started talking to a customer — he ended up offering to carry them at his hotels.
My personal tip for eating healthy…
I like Michael Pollan’s approach of “eat real foods, not too much, mostly plants.” What that means to me is: Learn how to listen to your body — there’s a lot of guilt around food but hunger is a biological function. Train your palate to enjoy nutritious foods and then be flexible. A healthy lifestyle should be enjoyable and sustainable. One of the best ways to ensure that is making sure that your fridge (or freezer!) is stocked with healthy options!
Next up…
My memoir, To Kale a Mockingbird. Just kidding! More flavors and hopefully new products.
