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11.12.12
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Style

Day in the Life: Alex Kramer

6:30 AM
Dolly Parton said it best: Tumble outta bed and I stumble to the kitchen. Pour myself a cup of ambition. And yawnin’, stretchin’, try to come to life.
6:45 AM
Get my kids ready for school. My 11-year-old daughter bounces out of bed while my nine-year-old son requires a drill sergeant-like pep talk.
7:25 AM
Say goodbye. Push the little ones out the door.
8:00 AM
Shower and dress.
9:00 AM
Walk to my office (a.k.a. my dining room) and sort through emails. Make sure my sketches, flats and fabrics are ready for my pattern-maker.
10:00 AM
My pattern-maker and seamstress arrive.
10:30 AM
Field requests from my production team, my accountant, sales person and PR team. There are always questions that need answering.
1:00 PM
I have a bite to eat — something simple from the kitchen because I don’t have much time. This brand is my baby and I need to make sure she is well taken care of.
2:00 PM
Garment District. Run from factory to fabric vendor, checking on production.
5:30 PM
Arrive home and quickly go over with my pattern-maker and seamstress what they have done for the day before they leave.
6:00 PM
Make sure the kids do their homework, shower, brush their teeth and get ready for bed.
8:00 PM
Order dinner from Serafina and try to eat before 9 PM, which doesn’t always happen because that’s bedtime and my kids need a lot of encouragement to actually get in bed and go to sleep. I swear they’d stay up every night until 1 AM if they could.
9:00 PM
The witching hour. My least favorite part of the day. The battle for bed, as I call it.
10:00 PM
ME TIME!!! Grab my laptop in bed and review work emails and design patterns with Adobe Illustrator and Photoshop. I know it seems like more work, but being creative is therapeutic for me so I love the quiet time to focus alone.
11:30 PM
Watch a movie or a DVR-ed TV show (Boss, Homeland or even Lost reruns) and then hit the hay.
Photographed by Mimi Ritzen Crawford
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