The story behind the store…
I kept walking past empty shops in the East Village and fantasizing about having a clubhouse, but the concept was financially unrealistic so I put it to the back of my mind. Then, I was introduced to the owner of this antique shop, A Repeat Performance, who took the lease on the space next-door. We decided to split the new space — she brings in the antiques and I complement them with a curated assortment of creations by local artists and designers, mostly friends. It’s a dream scenario.

And the story behind the name…
The Deep End Club refers to the fact that I threw myself into the deep end with this project, as I wasn’t particularly prepared beforehand. It’s definitely a work in progress and evolving daily.

Most exciting part of owning a business..
You can do whatever you want.